About Us
Family Heritage Snacks. Crafted for Today.
Richie Rich is a new chapter in a journey that began in 1988
In a small home in Indore, our grandparents started hand roasting peanuts and selling them from a street cart. There were no big factories or marketing campaigns—just a simple promise to serve quality products with honesty. Over the years, Gupta Ji Ke Daane became a trusted name across Madhya Pradesh, earning the confidence of generations through consistency, quality, and customer trust.
Today, we proudly carry that legacy forward.
A New Generation. A New Fusion of Snacking.
As lifestyles changed, so did the way people snack. We saw an opportunity to build on our family's legacy by bringing hand-roasted peanuts to a new generation with exciting flavours and a modern identity.
That's how Richie Rich was born.
What began with a single salted peanut has evolved into a range of eight carefully crafted flavours, blending familiar Indian favourites with bold global-inspired seasonings. Our goal has never been to replace tradition—it has always been to build on it.
Made for Today's Lifestyle
What began with a single salted peanut has evolved into a range of eight carefully crafted flavours, blending familiar Indian favourites with bold global-inspired seasonings. Our goal has never been to replace tradition—it has always been to build on it.
That's why every Richie Rich product starts with premium-quality peanuts that are hand roasted, not fried. We prepare our products without artificial preservatives and believe in being transparent about our ingredients and the way we make our snacks.
For us, healthy snacking isn't about making big claims—it's about using better ingredients, following honest practices, and creating products that families can enjoy with confidence.
Looking Forward
Our vision is to make healthier and more exciting snacking a part of everyday Indian households while staying true to the values that built our foundation.
As we continue to grow, we aspire to become one of India's leading healthy fusion snack brands—known for quality, transparency, customer-first thinking, and innovative flavours
For us, success isn't measured only by the number of stores we're in. It's measured by the trust we earn and by how many families continue to choose Richie Rich, again and again.
